Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Federal Communications Commission · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really liked the original FCC speed test as it seemed accurate, didn’t ask for personal info, and didn’t require location services on. Now this new version requires location and personal contact info. Of course the app will allow a Quick Check test without entering personal info but that’s it. If you’re wanting any functionality out of this app then be prepared to tell them all your contact info, location, and even whether you are inside or outside. If they are hoping to use cellular speeds to help build cell signal maps then all they would need is your speed results plus location instead of my personal contact info.
The challenge test feature is super cool and the simplicity makes it a breeze to use. I can now use this to monitor my workplace network quality and submit it as a challenge test making sure the operator cannot dispute this anymore
Barebones app but it gets the job done. I’ve had no real issues with it and have been using it for a little bit now, conducting dozens of tests. Hopefully this helps improve the FCC’s ability to collect and go after ISP/cell providers
About this app You can use the FCC Mobile Speed Test app to take mobile speed tests that will help improve the Federal Communication Commissions (F...