Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TouchPoint Software, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is good - finding it was a challenge. Search terms like "First Baptist Hendersonville" or "FBC Hendersonville" don't work. There's no App Store link on your website. Is there any consideration of leveraging youversion for the Bible? Their live notes option seems like it would be a good fit. Bible Gateway isn't mobile friendly.
FBC Hendersonville is an incredible church!
Connect and engage with the FBCHville app! You will be able to view upcoming events, give, read the bible, and more! First Baptist Hendersonville is...