Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wikia, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app a few weeks ago because I found myself on wiki pages every single day looking up stuff for certain shows. I was disappointed that there were no wiki pages on the app, nor a way to search for the “fandoms” that I wanted to look up. There was no search option, just a list to choose from. BUUUT as of today, they add a way to search from what you want, and get the wiki pages with all the info you get online. I’m extremely happy they decided to add this feature to their app. I really hope all the people that have one star reviews, because of the no search feature, sees the app update and charges their rating based on the performance now. I know that a lot of people are going to be really happy for this change!
Whether you’re into everything entertainment or want to keep up with the latest on just The Walking Dead, Fortnite or Star Wars, the FANDOM app makes...