Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yudai Nishiyama · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I put all my to-do’s on here and then the app crashed, so I lost my whole list 🤬
My partner and I love using this todo/reminder app! Highly recommended! It focues on a couple, not individuals or groups. We’ve never seen an app like this. Especially, we love using our photos with memories for app wallpaper. You’ll love this app and it’ll help your relelationship!
"I did a lot of housework, but he doesn't know how hard I've worked!" "I feel like I should make a bucket list with my partner!" Why don't you solve...