Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jantajorn Teepakdee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was in the lowest of lows. My wife left me, my kids hated me, and my dog died. But then, I checked the App Store on the front page and found this! I was about to do the die, when I was greeted with a heartwarming message from The Donald himself. This changed it all. Bye
This is so real I love the voice acting and the front page. I love this app and will show it to my parents.
It’s fake! We should all know! And why does it say 4+ when he’s sticking the middle finger!?
This is Fake Call From Donald Trump Joke This app is intended for entertainment purposes only and does not provide true Donald Trump. Prank Your Frie...