Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NTUC Fairprice Co-operative Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When you use this app it will automatically adjust the brightness on your phone to maximum and often it does not turn it back to the original brightness. Also, you get unnecessary pop ups when trying to scan the qr at check out. This blocks the qr and forces the user to dismiss the voucher pop up before you can scan. I believe there is a lot of room for improvement- I always hate having to use the app. Also, it doesn’t remember my default store for scan and go and forces me to detect it every time i use this “feature”
The scan & go mechanism was completely offline during the CNY festive shopping season (at least for the store location we were at) but this was not made known to shoppers. Everyone was happily scanning their purchases and packing them into bags thinking they could skip the long cashier queues. Only to discover at the very end when attempting to pay that it was taken offline. Imagine the number of shoppers attempting to re-scan their shopping items again using another family member’s app or the repacking that had to be done.
Please look into the loading of the pages which is a little slow. Also, for input of credit card details, perhaps can have the option of activating the phone camera to capture the card details. Overall, a very user friendly app.
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