Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Factory · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app and the whole concept behind it is fundamentaly flawed. > UX is horrible. doesn‘t even have a „forgot password“ option at the login. You have to go to the website if you forgot it. > Interaction with the doors is super unintuitive. Am I supposed to just press the button on the screen? hover over the red light? press the physical button? Feels like no thought was given about this interaction. > Obviously you can‘t do anything if your phone happens to be not charged. if you‘re low on battery, a walk to the toilet could result in getting stuck in the building on the weekends. There‘s more. Feels like Factory got sold some „innovative“ IOT product that solves a problem that doesn‘t exist.
I love factory but this App has not the minimum features to be usable. Can’t delete a room. Door opens only at sharp time when you have booked it. All in all it creates a world of inefficient room usage across the entire building. Waiting since months for improvement but nothing happens. Really questioning the concept of factory - this is supposed to work for the Berlin tech scene?
This app is embarrassing
How it works: * Install the app on your phone. * Login with your Factory account. * Set a PIN to secure your data. * Open doors and book meeting rooms...