Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Laxman Desai · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Frustrating to demo
I downloaded this app because it doesn’t collect data. Most of the way through creating my first habit it crashed. I tried to restart but it wouldn’t open. I deleted the app. At first glance (all 3 minutes I looked at it before it crashed) it was pretty and the colors were pleasing. I have no clue about the functionality. Will you please let me know how to keep it open?
This app looks really pretty, you can tell that there was a lot of care and attention put into it.
A handy, powerful and fast way to form a habit. It helps you to be more productive in life. If you want to succeed in anything then the only way is to...
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| Habits Of Health Free Yearly | $7.99 | Yearly |