FABU: Self Care & Wellness

ZIRAFIT LIMITED · iOS

FABU: Self Care & Wellness

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

FABU: Self Care & Wellness screenshot 1FABU: Self Care & Wellness screenshot 2FABU: Self Care & Wellness screenshot 3FABU: Self Care & Wellness screenshot 4FABU: Self Care & Wellness screenshot 5FABU: Self Care & Wellness screenshot 6FABU: Self Care & Wellness screenshot 7FABU: Self Care & Wellness screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does FABU: Self Care & Wellness Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.5 ★(908)

Rating Distribution

4.5
★★★★☆
908 reviews
5
6%
4
2%
3
4%
2
12%
1
76%

Top Countries

🇺🇸 US🇲🇽 MX🇮🇹 IT
Reviews (3)▼
★★★★★traces1246/10/2026
If ADHD requires seeking help, this app is for you.

I have been using it for three months. I was depressed to the point of barely getting out of bed, with children, home stuff, husband, and work on the line… yet, little by little the prompts helped me find a north again. I’m a work in progress but i take my meds, breathe, do my affirmations and mind my appearance a lot more often. Also, their customer service is really helpful and responsive if you ever need them. Thrilled with this app. Has made a real difference. **Do not confuse it with Fabulous (another “getting things done” type of App for neurodivergent people, which is hard to navigate, cluttered, and complicated) - I used it for about a month and went back to Fabu. Don’t hesitate to try Fabu. It’s worth it. It’s easy, and it works!

★★★☆☆Cxndyhe4rts10/13/2025
Somewhat better but still a little unfair

I Redownloaded this app after hearing about this update and im surprised that they did a lot better! I love how cute the little pet is! And the journaling is amazing! BUT there are some things that still aren’t quite fair when you go to do challenges theres only one out of multiple challenges that you can do. And it’s because of the requirements!! I thought the reason why we we dressing up the character in the first place was to help us see our mood through fashion! Dont get me wrong the themes are nice but we should have the ability to have our own interpretation of that theme as well maybe expand the non premium clothing just a little bit more? Because there are some people who just don’t have the money I understand that you need the money but maybe you should consider what should and shouldn’t cost. Another thing is that it doesn’t have that much diversity yes you did make a vitiligo skin type but what about body types? Or prosthetic limbs? Or even diverse facial features like having two different colored eyes? I am definitely going to keep this app but please do just a little bit more to help your consumers out

★★★★☆ktnkandie9/17/2025
Chonky Chick

I'm surprised by how often I return to this app. I love it! I'm not a gal who likes barbies or dress up, or really anything girly - but I have come to look forward to dressing my avatar to match my mood. I'm a Chonky Chick though and really had to overcome my negative feelings every time I had to look at that tall, skinny avatar... Can we please have more body options for the avatars? Thanks

Version History (68)▼
6.2.09/2/2026
6.1.08/28/2026
6.0.08/20/2026
5.7.18/3/2026
5.7.07/29/2026
5.6.37/23/2026
5.6.27/13/2026
5.6.17/8/2026
5.5.06/30/2026
5.4.46/13/2026
Available In (112 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (7)▼
EnglishFrenchGermanItalianPortugueseSpanishUkrainian
App Details▼

Track your mood, build better habits, understand your emotions, and take care of your mental wellbeing with FABU — your Self-Care & Wellness Companion...

iOS App ID
6476008590
Content Rating
13+
Min OS
15.6
Size
84.3 MB
In-App Purchases
Yes
Publisher
ZIRAFIT LIMITED
Uk

In-App Purchases (10)

NamePriceType
Weekly Premium Offer$5.99Weekly
Weekly Premium Access$6.99Weekly
Weekly Premium$6.99Weekly
Weekly Extended Trial Access$9.99Weekly
Monthly access$19.99Monthly
Monthly Exclusive Access$19.99Monthly
Monthly Trial Plan$24.99Monthly
Yearly premium access trial$69.99Yearly
Yearly Exclusive Access$99.99Yearly
Yearly Plan Trial$119.00Yearly