Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EZ SOFTWARE SOLUTIONS LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not even worth one star. I’ve registered my username and password and multiple times now it won’t let me log in. It’s like I never made an account at all. Useless app.
Have downloaded this app as primary school are going cashless, have done everything including updates to try and log on and no matter what I do, I get the same message unable to log you in at this time. Absolutely useless
Really poor coding - multiple small bugs, for example if an error is made on the Payment screen (which doesn’t specify what each input box is for, such as name, card number, expiry) it only tells you one error at a time, and everything is wiped and needs reinput.
WHY DO WE NEED EZPAYMENTS? In order to help sustain a healthy environment we have to adapt and make changes. Cash contains life threatening germs and...