Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Even Realities Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Glasses are by far the coolest I have seen. Interface as an AR glasses system is minimal and keeps you in the loop, when you need to know things! Wonderful for keeping an eye on meetings, though I do notice it struggles with overlapping meetings on my calendar, so I still rely on my watch for that. Everyone I show this to, their jaw drops to the floor. It’s awesome to see their face light up when they look up and can see the overlay! I do deduct one star for a few reasons. One of them is the notification is still pushed to the glasses when your phone screen is active and unlocked. I have also noticed that the interface will glitch or fail to display notifications on LookUp if there are multiple back to back notifications. Not a bad flaw, but sometimes it will fail to display the notification when you tap the left sensor. The last issue I’ve noticed is the on-board map routing system. Can this be integrated into Apple Maps, or perhaps update more frequently? I’ve found I am missing turns from the delay, and being routed through parking lots vs sidewalks, etc. It’s useful but definitely needs some polishing! I would highly recommend someone who is interested in this product to buy it. Comfort on a whole day of wear is pretty darn good, and pressure on the back of the ears isn’t enough to be a problem! Sometimes I forget I’m even wearing them!
I used this glasses for several days up to now. The battery is good, the display is good, the interaction is okay. But for navigation, I think there should be more optimization. I can understand that safety reason will limit the function. However, remove the function is the last step. I think for driving navigation, there are more improvements in space than just remove it. For example, you can just show the speed, next suggested operation and a large route map. Do not change the display like walking or cycling. It is nonsense that you give navigation function but no driving mode in US market. Also, you did not limit the user use it under cycling mode when driving. This will still cause safety problem. There are more UX experiences to improve. I hope there is a function in app to feedback bugs and suggestions. For example, my glass cannot record QuickNote for more than 1 second. I am not sure this is spec or a bug. I want to check with product team easily.
The Even G1’s are undoubtedly the future of minimalistic AR glasses. The simple display green led works perfectly for its intended purpose and the features (while limited) are very useful. The app is somewhat buggy, the biggest issue being connectivity. As far as I’ve seen from using it these issues mostly sort themselves out. Annoying? Sure. Detrimental to the service that these glasses provide? Not at all. The only thing I haven’t been able to figure out is why the bitcoin stock on the dashboard refuses to refresh. 4/5, soon to be 5/5 as updates roll in. Thanks to the developer team! Also shout out to the discord and subreddit, they are extremely helpful for troubleshooting.
The Even Realities app helps you connect and manage your digital glasses. In the dashboard, you can set the content for the HeadUp display of your gla...