Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Berkant Dagtekin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App freezes at launch if you do not allow ad tracking. There’s a prompt to ask me to turn it on, a blank Apple modal dialog with no text or labels. Tapping the left button takes me to the apps system settings, tapping the right square just shows the app icon forever until I swipe up to force quit. Same process happens on subsequent reloads. I can’t even see the app work to decide if stalking me might be worth it. Deleting.
Downloaded for a rental EV, had the first location wrong and I had to search forever
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