Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗海龙 詹 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Try making different levels, the camera angle shouldn't be blocking our view, how come I'm facing the building if I'm supposed to be facing the shore when I escape while facing the cops? and change every cutscene because it shouldn't be the same thing on a different level. You could at least make the chase sequences as enjoyable as possible if there were more control layers and if that's not enough, make the cops more challenging as the levels get higher.
Now the polices are coming, drive as fast as possible.