Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Erie Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So I’m no longer the target audience for this credit card… you see, this old geezer spent decades getting along with something called a… [looks things up to be sure]… yes, an internet browser to check my card balance and pay it offf! Now I can’t even use my MacBook? Forced to go in one of two directions. Either pay by phone or snail mail, or do it on a device I carry everywhere. The former is how my parents did it - talk about feeling old - and the latter is inherently risky. Sigh….
Enjoy easy and on-the-go management of your Erie FCU cards with the Erie FCU Card Manager app. This app offers a convenient way to: • View recent and...