Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Erie County Sheriff's Office · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s nice to get notifications about roads, etc., but I can’t find any way to delete them.
WAY too many notifications for weather alerts. There needs to be a way to set preferences for alert types and frequency. I don’t need to know every 2 minutes that there is a thunderstorm in my area, I can look out the window for that. The alerts have gotten so frequent that I don’t bother looking at them any more…I hope I don’t miss something important because of the app crying wolf!
I don’t need every road closure notification. I want JUST severe weather
The Erie County Sheriff’s Office (OH) mobile application is an interactive app developed to help improve communication with area residents. The Erie C...