Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EQ Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t log in on iPad. Crashes after time-out. Email to customer care said to do redownload app despite my writing that I had just done so.
Try to log on and the app just freezes. Does not give me a great deal of confidence to put money in this account!
The app update to 2.0 is great and finally has all the normal functionality we expect in a banking app.
Tired of the take? Then it’s time to MAKE BANK—from anywhere—using the EQ Bank mobile app*. Some other banks take and take when they should be helpin...