Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗omer cetin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ride around on an electric shaver. Remove hair. Get powered up. Cut more hair. Repeat. Two levels, then it starts you back at the beginning with the level counter on ‘3’. Two stars for the game itself, one star because it made me LOL.
We control a wired shaver using a joystick. The shaver begins to cut the hair on the body. The razor starts to have difficulty in cutting the hairs at...