Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AudioThing Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is not a bread and butter reverb— it’s too unique and weird for that. It’s the special sauce you slather on a sound you want to be odd and undulating and pointy in parts. It’s best at being otherworldly. The modulation options are simple but deep; more interesting is the way it can combine incoming audio with its own samples of strange, improvised instruments. I wasn’t quite sure how that would work when I bought it, but the app really manages to blend whatever audio you throw at it with those other sounds for something natural-sounding but different. It’s that feature that really sets it apart for me. Perhaps my favorite aspect of the app, though, is that the reverbs are modeled on cool, actual spaces. The convolution reverb idea gels really well with Audiothing’s ethos of producing digital versions of physical things. I find that (admittedly somewhat artificial) connection to an actual place inspiring, and these are some fascinating spaces they’ve chosen. They ooze history. I always appreciate that Audiothing tries to maintain that connection to the physical world, and to communicate some of the special magic of these objects to the rest of us who don’t have access to Hainbach’s mad laboratory or Roman ruins. This one makes me want to plan a trip to some odd corners of Italy.
Environments is an interactive reverb that lets you explore and play real-world acoustic spaces. Built from unique locations and enhanced with express...