Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗
Lightricks Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this app, been using it for years for social media content and daily photo journaling. Was extremely disappointed to see that they're doing away with it in favor of Photofox which appears to be a very powerful photo editor, but requires a costly subscription for full features, is much more complicated (& less intuitive) than Enlight and much more time consuming to do anything. It also does not appear to include all of the features (or maybe they've just buried them so deeply I can't find them; e.g. Finalize>Instafit is super useful for social media formatting. Same thing can be done in Photofox sort of with 5x more steps). Enlight is reasonably simple yet has a lot of easily accessed capabilities. I have a Photoshop subscription thru my desktop work but choose to use this on mobile because it's easier. I wish they'd continue to support this as a non-subscription, lighter weight app. I wouldn't mind paying for extra feature packs, but I am simply tapped out on subscriptions.
It would be REALLY GREAT if you guys could take some resources away from rearranging and hiding Photofox features and have Enlight detect when someone has both Enlight and Photofox installed so that they (we!) don’t get that obnoxious upgrade pop up every day. Other developers’ apps have done it, Readdle for one. It’s insulting to the people who spent the money to upgrade, but still want a proper straighten tool. So those of us who already have Photofox now have to endure an upgrade link to accidentally tap in the original version of Enlight? Why not make that an option or remove it for those who already have Photofox. Conveniently, this is not mentioned in the release notes. I guess I should expect some kind of popups in the near future nagging me to upgrade to Photofox. I’d delete Enlight, but it allows landscape-orientation editing and has a proper, granular straighten tool - something you refuse to add to Photofox (yes, I’m going to keep hammering about this since I paid $40 for it).
Straight to the point; if you're deciding which iOS photo editor app to purchase, save yourself some time and money, and just buy Enlight - seriously! I purchased at least 5 or 6 other editing apps, and hated them all! Most of the apps were nothing more than the iPhone's editor with a few Instagram-like filters; essentially 3 or 4 layers of semi transparent colors and more or less exposure and saturation (that can't really be tweaked). If you like tacky, poor designed images, than sure, buy almost any other app. Enlight has so many effects, photo editing options, and filters (that actually look stunning and are also extremely editable themselves), that you can turn a poorly captured photo and make it look great! Other apps are so generic and basic that it turns great looking, clear images and turns them into a Snapchat filter gone wrong. I love Enlight so much that I stopped editing my personal social media posts with Photoshop and Lightroom and only use Enlight now - much faster, easier to edit on the fly, and produces images that are just as clean and beautiful as ones edited in Adobe Ps or Lr. One of my must have, nonnegotiable iOS apps!!!
Apple Design Award Winner of 2017! “The best all-in-one photo editor provides powerful tools that are easy to use." - Apple, Inc. Selected as the *2...