Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗App Advisory · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Could be a 4 or 5 star game-really enjoyed the game play and the graphics. But having to watch an ad after EVERY level is too much. I appreciate the developer’s desire to make money but having to sit through an ad after every level really detracts from the app. At least give the player an option to pay a small fee for no ads.
Shoot the enemies and eliminate as many as you can before the final battle!