Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christopher Masser · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s like the wildest multiple-choice test you will ever take. I don’t mind if I don’t know the answer, I can tap the Learn button. That is what makes it more than a game, it’s a teaching tool as well. It is kind of fun to be able to see how my score is compared to other users, but it would also be nice to be able to turn that off and just play it for myself. The developer reached out to me after an issue, I had, something I really appreciate.
It is very compelling to have a source of trivia without sports and pop music. And the questions go beyond the basics much of the time, which is a great way to learn. Thank you! Some feedback as well: (1) the Wikipedia links with special characters often don’t show up well and have to be typed manually (2) the Sunday challenge results can be accidentally closed too easily, so you have to wait a week for the next one to find out how you did (3) the two times I’ve done well (13/15) on the Sunday challenge my score is unreported/not in the leaderboard for some reason.
This is one of my favorite apps/games! I’ve this app for years and have never had issues. I love it because I’ve learned so much from the questions in a way that doesn’t make me feel stupid for being wrong-and I have the option of learning about the correct answer if I want an explanation. Lastly, you can play offline! Needless to say, I’m addicted.
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