Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗707 INTERACTIVE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was excited to play this game because it looked very creepy and had high quality graphics. It was disappointing though. The graphics were good, but the game has horrible bugs. Firstly, the objectives are cut off from the screen, so I can’t read them fully. This leaves me confused as I can’t read my objectives. The most devastating glitch is when my game crashed. I watched an ad to get medicine to make my health increase, however after watching the ad, my screen froze. I couldn’t do anything, so I exited out of the game. When I logged back into the game, all of my progress was lost. It made me start all the way back at the beginning. I didn’t want to deal with that, so I deleted the game. The game would be much better if these bugs were fixed and if objectives were not as confusing.
I downloaded this game and it it so fun! It is super scary at first too😓 I can’t even play this game by myself because i was scared so i played with my dad and my sisters (mind u i am 12 and my sister is 9) so i was playing i didnt even want to get out of the closet in the game🤣 But then she came over here and started to play it and i was just saying “NOOOO she is going to get you and kill you!” and my sister just ignored me and kept playing so i was like “I CAN DO THIS!!”😂 and started playing and i hid in the closet...again🤦🏽♀️ and then my dad grab my iPad and made me get out of the closet and SHE KILLED ME!! Like OMG why u got to do that!😡😂 And when you die u just restart and u dont loose any of your stuff🙃 I totally recommend this game ALSO I AM STILL SCARED TO PLAY BY MYSELF😔👍🏽
Look there’s one minus your know when you start the game and then you just go outside the whole way thinking that is just gonna be a monster and jump scare you and then just just start going slow go slow go slow and then you should share and then you turn around there’s a girl just talk to her down go up to the girl thinking that it’s just gonna kill you it doesn’t kill you so annoying oh and one more thing like why are you just like going through the door and then you see the marina sorry murder she sees you some reason because like she’s looking forward and then somehow she has like like 360 vision and she catches you it’s so annoying Who won I want to play the game and then she sees you she comes up to you hard she just looks around doesn’t find you in the shoe box away can you get out of the thing thinking oh it’s OK she’s gone she’s she still in the room and then she kill you that just pisses me off because at that point my brain is yellow and then read the time you realize that’s what’s happening you’re dead so that’s the only thing I hate about the game everything else the screwdrivers all that is good bye
You are James, a police officer, your wife and daughter were murdered at home. During your pursuing of the truth in the house, something scary happene...
| Name | Price | Type |
|---|---|---|
| New Remove Ads Giftpack | $0.99 | One-time |
| Small Dog Food | $0.99 | One-time |
| Small Bag of Lottery Tickets | $1.99 | One-time |
| Large Dog Food | $2.99 | One-time |
| New Chapter 2 | $2.99 | One-time |
| Normal Annual Subscription | $4.99 | Yearly |
| Big Bag of Lottery Tickets | $5.99 | One-time |
| Golden Retriever | $9.99 | One-time |
| German Shepherd Dog | $9.99 | One-time |
| Advanced Annual Subscription | $12.99 | Yearly |