Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Empresa Malagueña de Transportes · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Even though needing some design love and technical improvements, a pretty good app, with real-time data of bus arrivals., maps, favourites, and more. With the latest update, however, some of the colours have changed, with dark blue being used on black backgrounds, making it impossible to see anything in some cases, and making the app almost unusable. Such a basic UX mistake, c’mon guys. It also takes longer to load data. As one general improvement, I’d suggest the “swipe and confirm” style of removing favourites, as it’s happened more than once that a single tap by mistake has made them disappear.
App is so broken you can't load bus stops "failed to load initial data." It assumes I have no connection but definitely do...
Loving the new bycicle service in Málaga!
Empresa Malagueña de Transportes, S.A.M. Official App. All the information you need to move around the city of Malaga by bus. Lines, routes and sche...