Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tatsuya Sasaki · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this because I am a cancer survivor and have a lot of health anxiety from that and from other medical issues both I and members of family have gone through. I’d spend hours searching things trying to calm my mind and only making myself feel worse and more anxious. Now I literally can’t read anything because I’ve blocked many keywords.
Figuring out how to use this wasn’t exactly simple, but once I realized how it works, it worked beautifully. You basically pull up a website after you install the app, then click the icon on the left side of the address bar, then you put in the words/names you want replaced with an emoji. I wish it also worked within social media apps.
I was looking for an app that would block out certain words and this works perfectly. Words are replaced with a smiley face and thumbs up. Not just the words, but the entire article headlines on news sites are replaced. That’s an awesome feature. I would highly recommend it to anyone.
EmoGuard is a browser extension that allows you to block text or elements you don't want to see on any website. ▶ KEY FEATURES • Keyword blocking: B...