Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AXA China Region Insurance Company Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not sure if this was a coincidence on two occasions but it seem the app devs are really good. I made two feature requests here and both were implemented in short time. (But I’ve been wondering if it was a coincidence?) First time I asked for the HiCoop bonus to be included separately in the claim details and the Second time I asked for pending/processing claims to be listed in the Claims History. Both done! Amazing work guys, it’s getting better!
Best improvement in the last year was finally being able to submit most claims electronically, thank you! Main features needed are: - Ability to submit supplementary documents through the app. They still ask for post (although unofficially seem to accept email communication). - The app’s notifications are useless as the most frequent one is announcing claim received, even though you just did it in the same app! - Claim history doesn’t show claims in progress so until it’s been formally approved or declined it’s just missing. Just move the above notifications here? - Ability to edit submitted claims Other nice to have features: - No way of seeing remaining claim allowance (e.g like the Bupa app does) - Add virtual card to Apple Wallet - Share family member’s virtual card - Option to retain (and manage) claims’ attached documents in-app as a useful archive
I’ve submitted several claims on it and it’s quite easy. Got the money in less than a week time. Pretty cool function. It’s also kinda hard to understand where to get the policy coverage and all that. Overall, it’s not bad.
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