Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Willow Laboratories, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have owned my Ember device for a few years. Overall I am happy with the package but that’s not to say I have some major concerns: 1) price for the credits, especially after a costly device 2) technical support and app updates. The support team answers questions fast but the updates to the app when there’s an issue take very long to be updated and addressed, leaving one with a useless device for many days. 3) some people have noticed that the Ember device is not FDA approved, therefore the accuracy of it may not be what it claims. The company has yet to address this publicly. If you have the money to spend and what a unique device like this I may see a reason to buy. But this device is similar to many bicycle power meters where you may get an approximate number, not a definite one. And they are both expensive!!
I checked my hemoglobin using an blood machine in lab and it was 16.7 g/dl but at same time the ember showing my Hgb is 14.1 . Now I understand why FDA did not approved the device ? also each time I do a full test it costing me 3 dollars and I have to pay through buying new credit package which start at $25 which can be used for 8 full test
Your sensor comes with a number of "free measurements" but afterwards it costs up to 3 credits (1 credit is 1 dollar) to read all of the data. The device itself is already pricey. Charging an extra few dollars to be able to get all the data your sensor can read is a predatory price model that's really not customer friendly.
Ember® Non-invasive multi-parameter tracker measures and tracks up to 10 parameters including hemoglobin and pulse-rate variability. This app require...
| Name | Price | Type |
|---|---|---|
| Pack of 25 | $24.99 | One-time |
| Pack of 50 | $49.99 | One-time |
| Pack of 100 | $99.99 | One-time |