Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CMI France · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I've tried multiple times to download the September issue. Finally I left the app open overnight and my iPad plugged in to see if it was just a very slow download. Nope, the app doesn't work. Save your money.
Pathetic!!! Who has time to spend in front of the IPad doing nothing but waiting for a download that never ends. I wish I could find a way to get my money back!!! The new version has not improved the problem... I wish they would use Zinio.
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