Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗VULCAN sp. z o.o. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Basic features are available under paid subscription only, such as notification and messages!! It’s unacceptable!
The app is not very intuitive, but after using it for a while, you get used to it. Its biggest drawback is that you have to pay to get the full experience.
For me is a joke you have pay for basic things like message, notifications or excuse note! And then the teachers have a problem that it is not justified if you have to pay for it, or what if you have to write permission for the trip to the child and the only thing you can do is write through the electronic journal and you can't because you have to pay?!
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