Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗K.Q. Dreger · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s amazing that in today’s age of do-all solutions to everything, an app as simple as this one is exactly what everyone is looking for. I use Edit to jot thoughts to remember until I can get back to my notebook and copy them down, then I delete the notes and start fresh. That’s not how everyone uses it though, and I think that’s wonderful. It’s a perfectly simple solution to a problem that other apps attempt to over complicate. The pureness of this app means it launches instantly and never gets in the way of itself.
I have been using drafts version 3&4 to type out ideas and random bits of information I wanted to keep. It was quick and easy to use. Drafts 5 as you may be aware changed their pricing to a subscription model. Unfortunately for my use and I guess a lot of iOS users this was an over kill. There are a few things about Edit I like already 1. Dark mode (you don’t need to pay a monthly fee like Drafts 🤔). 2. Icon to copy the text you have typed (useful if you have been typing enough text where you cannot see the start). 3. Word count as you type. 4. Super simple design. 5. The app is quick to load and type on iPhone X. 6. No annoying subscription to be concerned about. Thank you Dreger for creating a simple, quick to type app on the iOS platform. The guarantee from the developer to keep the app working for years to come is something other developers should take note of and is to be applauded. While I am aware Drafts 5 and Edit are apps with different features, for my use this is better than Drafts. For some this may well be too basic. For $2 and a 10 year guarantee, I think it’s a no brainer. I strongly believe the app is something Steve Jobs would have approved of. Download and enjoy. Suggestion to the developer Dreger - kindly consider a similar app on the Mac platform if and when possible.
I have a terrible memory. Tell me to write something down and I have about 30 seconds to do so before it’s gone forever. Edit fixes that for me because it does what it says on the tin: lightning fast text editing. Unlock Phone >> Edit Icon >> Type. There’s _zero_ waiting. That being said, if I want to make a list or take more time to draft an email I can do that too. And if I need to put it down for a minute to do something else I know what I’ve written is right there waiting for me. If you’re skeptical about paying for such a simple app, remember, simple things are often the most useful. A chef’s knife is simple but you’ll pay for one made with craftsmanship because it’ll last you a lifetime. It’s the same thing with Edit. Just a solid app, made with craftsmanship.
Edit is a super fast scratchpad for your thoughts, drafts, and notes. Think of it as a single sheet of paper, not a notebook. There's no document stor...