Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BEIJING EDIFIER TECHNOLOGY CO.,LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tried to use app to connect to a set of S1000W bookshelf speakers. The "Setup" image shows how to set up MS50A speakers, not how to set up the S1000Ws. I stumbled my way through set up, however, and was able to connect the speakers to the WiFi network, so I could use AirPlay to play music. But they don't show up in the Edifier app as connected, so I can't update firmware or make any changes to the settings. Tried 10 or more times, even tried deleting and reinstalling the app; continues to fail in exactly the same way. Edit: received an email from Edifier support two days later saying the app had been fixed and to delete & reinstall. Did that, and it's now working properly.
Really no complaints. I don't understand why people are having such a hard time with the app. I unboxed my new S1000W's, plugged them in, downloaded the app, it discovered them immediately, as soon as I entered my WiFi password, the app offered to update the firmware. Took about 3 minutes, after which the speakers were ready to use. I "see" them in Spotify, AirPlay, and Bluetooth. All inputs work fine, including the optical. Sound is great and I'm sure will improve slightly after break-in. So far I'm happy with the purchase.
Incredible sound quality, take a few moments to setup but overall pretty good
Network connection configuration for new device: follow instructions to connect the new device to Wi-Fi network; Device configuration: the device will...