Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗June Soft · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is difficult to navigate and not user friendly or not at all what I expected. It was a waste. I'm removing it and am going with one that better suits the idea of an app that helps keep up with birthdays and anniversaries.
I was looking for a note taking app that was simple. Very Useful. Great interface. I love this app, and I use it everyday.
Very simple interface and user experience I love it.
Never forget a birthday or anniversary again. Anniversary, together at last! Are you tired of forgetting birthdays and other dates that are special to...