Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Electronic Theatre Controls, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Once a commercial building installs their system it grows like a cancerous growth on your back. The only support you have is from ETC itself, want to upgrade your system? Good luck, you may as well replace everything. Just the fact that you have to pay $3 to setup basic functionality says it all. Something breaks, get ready to throw thousands of dollars in the bin to get someone from ETC to provide support. The application works, but considering you're spending a quarter million for a basic system; it had better work.
EchoAccess provides remote control and configuration of ETC Unison Echo® lighting-control systems from any iOS device. Once connected, you are able to...