Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BLOM BANK · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Worst app ever adding beneficiary is stupid useless process and on top of that ure session expired 🤣 really ???? Its my account and the app on my phone why would a baking app have an expiry date set in the app are we in 2005 or what? Plus sending money overseas in the eblom portal takes millions of years for idk what reason. And overall its a big no no for me i am changing my bank and honestly i cant wait for that .
The worst banking app I’ve ever used, and overall blom has the worst online banking ever. The app is horrible, the complete opposite of simple and user friendly. Blom Online banking in general is very complicated. You need to add beneficiary on the app but transfer from the web, can’t do both in the same place. Then you need to wait for someone from the bank to call you otherwise adding a beneficiary will be rejected! It’s 2018, who still does that? And to add beneficiary you need to turn on OTP, and you can only turn it on/off from the web, but using mobile version,... what on earth is that?? Who is in charge of all this crap?? In the fortunate event where you bypass all the above crap, and manage to somehow add a beneficiary, and you’re trying to transfer to someone outside blom, you go on the web and the transfer page is just blank, there’s nothing you can select.
The app is very slow and complicated...it needs to be redesigned and improved to become modern and fast
The eBLOM Mobile application will allow you to manage your cards and accounts on a real-time basis, while enjoying your daily activities. BLOM Bank's...