Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Mattesco Horta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Purchase cost $1.99, but if you wanted to create your drips, you needed to upgrade to the PRO series for an additional $4.99. This app doesn't have standard drips, and you must make each one manually. The main description is misleading and does not state the additional cost for the PRO version, which doesn't have any additional standard medication information. If you don't know the concentration of medications you won't be able to complete the information needed for the drips.
EasyIV was developed to handle any IV infusion calculation, configured with a comprehensive list of units of measurement to address any demand (includ...
| Name | Price | Type |
|---|---|---|
| 15 day free trial | $0.00 | One-time |
| EasyIV Pro | $4.99 | One-time |