Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LSM Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First first of all, since their last upgrade, from the time I hit the icon on my homepage it takes at least 10 seconds for the program to load— granted I have about 4000 contacts but still it’s incredibly slow. Also once opened, it is slow to react to commands…it’s really designed for personal contacts—not business. When I enter a new contact and I hit phone number the prompt that should come up should be ‘business’ not home. Not user friendly for someone in business. I welcome any suggestions from the designer to increase the reaction time?
I can not recommend this app due to the broken functionality of many key features. I am running the latest iPadOS 13.4 on a 2019 iPad Pro. The major issue I’m having is with the filtering tab, where the app filters contacts by specific fields and/or ranges. For example - show me all contacts without email addresses. The entire page of different filters do not work. Any filter you choose, does absolutely nothing. It just freezes. I emailed the developer twice over a month long period and never received a response. By looking at the other reviews, it appears that others also can’t get response either. If you are a developer, collect money from customers ($4.99 in my case) and have no plans on fixing bugs or communicating with your paying customers, do the right thing and remove your app from the App Store, rather than ripping people off. Thank you.
I've been using Simpler for as long as I can remember. I've researched other apps but never found a reason to switch. It's user-friendly and has never given me any problems. It's got great features too, like the "duplicate" feature that helps you easily and quickly endure your contact list is clean, accurate and up-to-date. Don't be sucked into the higher priced more complicated apps, Simpler is all you'll ever need to stay on top of your contacts!
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