Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗苏州市轨道交通集团有限公司 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You have to watch 3-5 sec ads when open up this app. It also increases screen light to max at traffic payment, and asks for geolocation, notification every time. Why bother knowing where I am and enforcing me to receive useless notification?
I was so excited to see that now we as foreigners finally can enter our passport information to be able to use the app on the subway, but app gets stuck at the time to bond the card with the account. Screen gets frozen and is not further continuing with the process.
Doesn’t work on iPhone.
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