Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Duolingo · iOS + Android
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗This app ranks #78 in the US and #83 in the UK free chart. Those positions don’t establish paid acquisition or ad effectiveness.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
US store price
Free
US rating
4.7 / 5
US rating count
5,515,541
Current version
7.145.0
2026-10-19 · Developer notes
Our mascot owl, Duo, is trading in his usual diet of mice for bugs this week. Yup, we’re squashing those pesky bugs to make the experience better for all of you. For more Duolingo news, contests and product releases, follow us on Facebook, Twitter, and Instagram @duolingo.
Store metadata collected 2026-10-19 UTC · US storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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