Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alok Sharma · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought I finally found an app that would collect books for resale seamlessly but I was so disappointed. I scanned about 40 books on to their app but they never contacted you to collect the books. After waiting three weeks I drove to a shop to drop off books. No one tells you they no longer accepts textbooks either.
Introducing Dump, the revolutionary app that turns your old books into cash with a touch of wit and a sprinkle of innovation. Say goodbye to the days...