Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DSW Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Previous review: Overall, this app is good. Sometimes it’s just too easy to buy new shoes. I have one complaint. When clicking on offers, they are sometimes so bright that they hurt my eyes. The app doesn’t have permission to change the brightness of my screen, so this shouldn’t be happening. In settings, I have turned off auto-brightness. At this point, I feel that DSW is doing something underhanded to change things that I don’t want changed. This needs to stop! Part of the developer’s response was: Our app only adjusts the brightness when displaying barcodes to ensure they scan easily in stores. We don’t change your device's brightness settings otherwise. I understand that the brightness needs to be adjusted in store to scan barcodes. Here’s a novel idea - train your employees! It is so bright that it gives me a headache. Further, the barcode is on the page where all of the details of an offer are located. So, the brightness doesn’t just affect the barcode. Also, once this app changes the brightness on my phone without my consent, it doesn’t go back to the brightness that I had set. It remains painfully bright. This is a major flaw with this app, and I’m very dissatisfied with the developer’s dismissive and inaccurate response.
I just spent an hour trying to by 1 pair of shoes. All of my information was correct on the app but it kept asking me for my contact info which was correct. After two different chats with two different individuals and an hour later I was finally able to place my order. Very frustrating when all of your information is correct and the app is asking you to correct information that does not need correcting or adding in. It was staring me plain in the face yet I was still being asked to put my contact information in. Ridiculous! Asked what was the clitch and didn’t get a response. Only wish the store carried the sizes you need and more of them. Unfortunately they don’t and you are left having to deal with an app that does not work properly. Good Luck!
I ordered some Clark’s on sale in size 8, they sent me a size 7.5 by mistake. It was shipped to me and took three days, so the day I got it and realized it was wrong I immediately went return it. They didn’t even see the size I brought in as part of their system or something, and when I asked to get the right size ordered they said the size didn’t exist. They said they didn’t have it, and didn’t know when they would get it. So they did have the 8 at the time I ordered it, but because I got the wrong one by the time it got to me the 8 was now unavailable. I paid for it and everything, and I didn’t get what I said. Completely went against my expectations, and it’s horrible to do this to a customer. I said I would wait until they get my size, but they couldn’t promise it so they gave me store credit. The app said I was going to get it, and I didn’t. That’s completely unfair. Not only this, but days later I see that the shoe is in stock again because it’s in my favorites. I try to order it, and this time it says I can’t place the order because it doesn’t exist. Well, that’s better than what happened last time however why it it telling me it’s in stock and deceiving me? It’s so horrible, I had my hopes up. I’m probably not going to shop here again. The employees were as helpful as they could be and were nice, but this app and the service is abysmal.
The DSW Designer Shoe Warehouse app delivers a full shopping experience with fast, easy checkout. DSW VIP members can easily access account informatio...