Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arda Sen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ok so first time I used this app it was good expect you would have to watch a ad everything single time you wanted to see what your dream was about unless you wanted to pay which was kinda annoying. But it was really easy to use and you would just have to watch a 30 second ad but that was the only thing that I didn’t really like about it so at first I gave it four stars but then after a couple of days I wanted to see what my dream was about so I just thought ok I’m just going to have to watch a ad and that’s all so I type in my dream but it wouldn’t let me and it said that I needed to pay instead of just watching an ad like why could this app be free with ads? Like why after a couple of days I have to pay to see what my dream is about? So that’s yeah I gave it three stars and also I’m not trying to be a huge hater but that was something’s that were wrong with the app.
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