Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jasmine Patel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I started the app and the games began.... slides of others work, with a bunch of adds, lets play more stupid lollipop games, now back to the slides, and behold! “Would you like to purchase the pro version? Then the crap starts all over again! Call me an idiot if you must, but I like to actually try the app, maybe test drive for even just a couple of days before dropping my money into someone’s pocket!
Seriously every five seconds was a video ad. Couldn't even take my time to look at the drawings without a ad coming on. Totally put a sour taste in my mouth I had to delete the app. I would say in the first minute of being on the app I had at least 4 video ads.. annoying
I love all the art ideas and stuff on here but the one problem that get me when I'm going through to look at some art I get and ad when I did just 3 swipes I'd prefer less sowing of the ads but it's a great app
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| Name | Price | Type |
|---|---|---|
| GoPRO | $1.99 | One-time |