Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HYPERCELL SIA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update: some of the ads BLOCK the drawing areas! Yes as others have said, you will never see so many ads in a game. There is an add playing continuously on the bottom of the screen- this is the one that blocks the drawing areas the most. Then you get ad billboards and frames within the game, and there is a forced full interruption ad between nearly every round. Two ads on screen at a time is common. This game must be coded in gold bullion, or in the language of the gods, to make such extensive revenue gathering necessary. Did any one tell the developers you will not get rich off one game alone? Now, that said, developers have responded to complaints about their ad density, by putting many of the ads in billboards or frames within the game. So it’s better than before, but still ridiculous to pretend this egg game needs ‘SO MUCH MONEY YOU DONT UNDERSTAND HOW EXPENSIVE IT IS TO WRITE AND SUPPORT IT!’ Yeah ok dude. But. It’s an addictive challenging game and I enjoy playing it, so I’ve come back now that ads have ‘improved’ -slightly-. Note to developers: you should not deviate so far from industry standards. You’re in an ad swamp of your own making that no other game app developers need, so stop trying to pretend your game ‘is so different that it needs a lot lot lot more money than everyone else’s’ You’re not getting a Ferrari off your app, so.
What the heck! imagine just looking through ads and finding an ad that doesn’t look too appetizing, you download the game and voilà it’s beautiful! There’s a lot of ads, but overall the game is just perfect. It’s really fun to smash the eggs not to mention there’s different hats for your eggs!!! You should make more games like this like smashing glass but overall it’s perfect! Thank you for brightening my day!
I love the app. It’s creative and fun. My only complaint: It’s quite repetitive. If the scenarios could be more unique, it would be more challenging and all the way amazing. That’s just constructive criticism, but again, it’s fun as is, and I’m enjoying it.
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