Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Slerp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unfortunately not a great experience. First tired ordering online and the website payment platform wouldn’t load across multiple browsers. Then downloaded the app, the address picker field was impossible to use as the keyboard covered the address fields and then when trying to checkout, I kept getting unhelpful error messages (invalid modifier in cart) meaning I had to start the process again several times. Not a good first experience ordering online/ through the app.
Downloading our App gets you direct access to the best D's the UK has to offer Nationwide Delivery, Same day Click and Collect and a bunch of exclusi...