Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tom Perry · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the app but have two suggestions. First: change the hideous color scheme. No one should have to look at those versions of red and blue. Second: add a confirm button to clear the counter so it can’t be accidentally wiped.
The store I work at needs to limit the number in the building. This app worked perfectly so I knew exactly how many at any one time and it even has a daily total. Thank you!
Constantly zeros itself out. Plug in the lightning card - back to zero, phone goes to standby - back to zero. Don’t waste your money.
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