Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dooney & Bourke, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The latest update has taken away the ability to back out of your page to the last page. Instead it autofills what it thinks you want to look at. For instance, if you pull up a collection say the Heritage Collection and look at a crossbody purse you can’t go back to look at the other purses in that collection it then takes you to purse>crossbody purses instead of collection>Heritage. Maybe I don’t want to look at ALL crossbody purses and just want to see all of the Heritage Collection purses. I don’t like it because now I have to go back to collections>heritage and then look at each purse individually and do this on every one. It’s a waste of time.
When trying to place an order, the page jumps out of the ordering page and I have to start over again, many times, so can not up date my information either, this is very frustrating, please fix the problem, this has been going on for much too long.
I’m right on time for Fall colors!! I got the bags and wallets I wanted but not necessarily the colors!! Y’all need to set in place your system of colors for your items!! I had the hardest time trying to match bag colors to the wallet colors and then some colors don’t even exist to match!! I love Dooney & Bourke but please fix this issue!! Have a great Fall Y’all!!😉😊
DESCRIPTION: Timeless American style is only a click away. The Dooney & Bourke app puts the quality, craftsmanship and style you love right at your f...