Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lima Sky · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game. I used to play it a lot and even has my scores saved from 2011. It’s a simple fun game! But the amount of ads (and how long each ad is, at least 30 seconds or longer) after every single game is completely annoying. Maybe shorter ads inbetween and longer ones here and there but holy crap I’ve never played a game with so many.
BE WARNED: Insanely addictive! "possibly the best iPhone game ever created" - Touch Arcade From prime-time sitcoms (BIG BANG THEORY) to late night T...