Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗dongA.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Slow loading. Can see the level of engineers they have - low and amateurs. When reading, it suddenly shows ad videos. Probably need to make money by pretending ad videos even though user didn’t click. Just bad over all
The app is slow in several occasions, especially updating to a new screen. Pictures are not always matching the articles. Once clicking an ad by accident, it never van go back to the previous DingA screen. Needs some serious review by management. If it's not the newspaper that I want to read, I would have deleted the app long ago.
조선과 중앙에 비해서 너무 초라하네요. 조선은 인스타그램, 리딧 레이터 등으로 세이브 가능하구 중앙은 트위터와 연동하고 있는데 동아일보 앱은 세이브 기능을 어떻게 쓰는지도 모르겠어요. 조선은 무료로 PDF 보기 제공 중앙은 혁신적인 디자인으로 돋보이는데 그럼에도 공짜인데 동아일보는 돈까지 받으면서 엉망이네요. 앱 자체 구동이 너무 느리구요. 여러모로 불편합니다. IT 강국 대한민국의 leading 신문이기를 자처하는 동아일보의 앱으로는 초라하네요
Dong-A Ilbo's mobile service Dong-A Dotcom, a comprehensive daily newspaper in Korea, has been reorganized to mark the 104th anniversary of its founda...