Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IronEqual · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It downloaded this thinking it was going to be a game where you chase down bad guys in a room ,pretty simple, but oh boy is that not what you get. You just play a game where you move pass obstacles (I say move pass cause your not really dodging anything) and you run into enemies and and it’s really slow, so I thought to myself oh this might be a super hot type of thing but when you move it’s still really slow. The have a good game all you need is to advertise it correctly make it alittle faster (or just have it like super hot) and you probably have a decent game
Wrong game.
Time moves when you move. Don't touch the bad guys! Get the keys and move forward!