Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Benjamin Richy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Quite possibly the most fun I’ve had on a game since I love playing Tetris with my real life bookshelf, this is exactly that- organized people will adore
I am playing this game to train myself IRL to organize my real bookshelves. It has limits and rules. But after you follow the rules and "win" the level you can tweak the shelves to your liking. Great app. Maybe in a later update add some classic titles and authors as well as perhaps one more color or textures. This app is strangely satisfying. Almost a fidget.
EASY. But, fun arranging the shelves. Hoping more colors, items later on.
There are books, plants and teddy bears messed up! Organize them by size or color to discover new levels, you are the interior designer!