Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Music In Context, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this since beta and I now regularly listen to My Bloody Valentine, Spiritualized, and PJ Harvey. I can’t believe I didn’t know about them before … and that was the tip of the iceberg!
so in love with the design of this app. i’ve been keeping my eye on this since pre order. would love to see other genres added down the line, but for a app just starting out this is awesome. 🤍
Appreciate records on a deeper level with stories, connections, and context. Assembled by writers, DJs, artists, and superfans. Each Dive is a hand-c...